Jamba Juice Bringing in Oatmeal

Jamba Juice joins oatmeal bandwagon

December 18, 2008
BY CHERYL V. JACKSON cjackson@suntimes.com
Jamba Juice wants to bowl over customers with its newest breakfast product. The smoothie company begins sales of oatmeal in Chicago this morning in advance of a national launch of the item next month.
Jamba, with about 700 stores, earlier this year introduced a breakfast menu nationwide.
Jamba Juice begins sales of oatmeal in Chicago Thursday morning in advance of a national launch of the item next month. (AP file)
With the oatmeal, it tries a product that's proved successful for coffee slinger Starbucks. Since its September addition oatmeal has become one of the best-selling food items in the Starbucks system, the company said.
Jamba and Starbucks join companies such as Potbelly and Corner Bakery in serving the product, playing to consumers looking for healthier, inexpensive and quick dining options.
The steel cut oatmeal, will sell for about $2.95 and come topped with sugar crumbs and bananas or apple-cinnamon or blueberry-blackberry blends.