Francorp Clients - Body and Sole

Failure did not stop Cebu’s spa prince

When he first went into business, he was not successful. He went back to employment but continued to dreamed of owning a successful business one day.

After he finished his accountancy degree from the Silliman University, Johnie Lim worked in various local and multinational companies engaged in shipping, the manufacture of furniture and toys and pharmaceuticals.

“When I first set foot in Cebu, I never imagined that one day I will become a business owner and be considered as having propelled and fast tracked the birth of the spa industry, at least here in Cebu,” he says.


Johnie Lim speaker at Health and Wellness Conference
Johnie Lim is the president of SWAC ( Spa and Wellness Association of Cebu) and also CEO of Body and Sole Franchise Corporation, a network of more than 30 branches of spas nationwide. He will be a speaker at the Health and Wellness Conference at the Waterfront Hotel from June 21 to 23.

JOHNIE C. LIM is married to Ms. Flor Lim with whom he has three daughters. Mr. Johnie C. Lim finished his accountancy degree from Siliman University in Dumaguete City in 1980. He worked as manager in various local and multi-national companies to include shipping, furniture, toys and pharmaceuticals. He dabbled in column-writing for some local and international newspapers and magazines. HE became a media head for religious organization (Alay sa Diyos Community) and edited its 10th university publication. He is the president of the SWAC (Spa and Wellness Association of Cebu, Inc.) and sits as CEO of Body and Sole Franchise Corporation.

BODY AND SOLE Body Massage and Foot Spa is a DTI-registered enterprise whose mission is to provide health and wellness services to the general public at prices within everybody’s reach. Its main office is located at Suite 139-B Ground Floor of Raintree Mall along F. Ramos Street, Cebu City. The first branch of Body and Sole opened in May 15, 2003 in a 50-square meter space at Raintree Mall along F. Ramos Street, Cebu City offering 3 basic services – body massage, facial and foot spa. Five months later, the company went into franchising.

Today, Body and Sole now counts 30 branches and affiliates nationwide with 17 outlets in Cebu and 13 outside to include branches in Cagayan de Oro, Dumaguete City, Tagbilaran City, Bacolod City, Masbate City, Cavite City, Lucena City, Mandaue City, Lapu-lapu City, Butuan City, Tacloban City, Zamboanga City, Calbayog City and Valencia, Bukidnon. Combined workforce is about 500 employees. From three (3) basic services, it has now seven (7) signature services to include body scrub, foot relax, facial with laser and its own version of Diamond Peel. Five (5) of these branches are company-owned.

Body and Sole continues to explore ventures with deserving entrepreneurs through franchising. Its latest addition is soon-to-open branches in Davao City and Angeles City in Pampanga. The company envisions an outlet in every major city nationwide using its market positioning as the fasfood of quality spa services that’s affordable and highly personalized. It plans to introduce within this year into reconstruction of OPM (Original Pilipino Massage) traditionally called hilot in order to promote the country to the international spa community.

Body and Sole’s core concept— total relaxation at half the cost!— has earned for the company a loyal clientele following that is hard to match in the spa industry. Body and Sole’s core concept— total relaxation at half the cost!— has earned for the company a loyal clientele following that is hard to match in the spa industry. Visit their website at www.bodyandsolephilippines.com .